Pricing that makes sense for today's new home builders
Building a video
Producing a video is a lot like building a house. What kind of house do you want? It all comes down to labor and materials. We have produced videos for under $500 and over $100,000. It really depends on what you are looking to accomplish. Our primary goal is to match your vision with a budget that makes sense for you. Ideally, the tiers of production outlined below will help you get a handle on it.
Tier 1: Commercial Level Videos: $10,000+
These are the kinds of shoots you normally see for a TV Show or commercial. You have a full crew: Producer and/or Director, Camera, Sound, Wardrobe, Make-up, Actors, the works. The total size of the crew depends on what needs to be accomplished, how many locations, how many days of shooting and how many actors. There is extensive preproduction scripting and planning. In post-production, there are no limits to the kind of graphics and special fx that can be employed. Basically these projects are priced as needed to suit the vision.
Tier 2: Corporate Level Videos: Under $10,000
We shoot at this level of production when there needs to be some guidance on a shoot, but there’s no need for the larger crew and budget. Perhaps you are interviewing a CEO, there are multiple locations involved, or the video is part of a larger campaign and you need an onsite producer/director who is familiar with the big picture to manage the schedule, conduct interviews or work with actors, and ensure the project is captured as per a predetermined plan. There will still be scripting or outlines as needed, but the production process is more streamlined. These crews can vary from 2 to 3 people and the edit can include some 3D graphics and/or animations. Again, all priced at a budget that makes sense for you.
Tier 3: Community Level Videos: Under $5000
These are your community and model home documentation videos. To keep these videos cost effective, we use our national network of video production professionals that can handle shooting interiors, exteriors, drones and basic interviews with someone on site. These videos are set to music in the edit and include basic 2D graphics as needed, but not animated or 3D graphics. Scripted narration can also be added. There is a producer involved in a limited capacity to create a shot list, gather any questions that need to be asked during an interview and schedule the shoot and edit.
Tier 4: Social Video: Under $500
When it comes to Social Media, builders need content that shows off or promotes their homes and communities at a price that supports an ongoing production effort. That is why we created two products that meet that need. A basic walk through tour and a UGC style, (User Generated Content) that helps promote at a price that makes sense for this type of content. These are shot with a smart phone and delivered as a fully edited clip. You also have rights to the raw footage to use elsewhere.
Matterport Tours
Matterports are a completely different animal. Although many people often refer to them as "videos," they are far from it. They are basically VR tours of the home. Allowing the viewer to walk through your home as if they were there in person. Some things to look for in Matterports is to ensure your provider is scanning the entire home. Many Matterport vendors are used to shooting for realtors. Realtors want that house to be listed right away and sell fast. A builder on the other hand, will have that model up for three years or more and they want that 3D model to look perfect. This means scanning every inch. Those who shoot for realtors often just do a couple of scans in a room, which ends up leaving black spaces in the 3D model. Ours are complete tours, with no black spaces, scanned specifically for new home builders. Matterport prices are all over the map, but ours are competitively priced exclusively for builders and we have a long track record of success. Plus ours include lots of free extras, please check out our Matterport Page
