What The Builder Receives
A company, community or model home promo video
Still photography
Drone Photography (Still and Video)
Matterport Tour with hot spots
Inclusion in three vendor's social media
Perpetual rights to all footage
Three vendor testimonial videos for your social
Three vendor Deep dive videos for your social
What The Vendor Receives
Inclusion in the builder's promo video
A builder testimonial Segment
Deep dive video into their product
Up to five featured Matterport hot-spots
Inclusion in the builder's social
Perpetual rights to all footage
Case Study
Younger Homes
Austin based custom home builder Younger Homes, participated in our unique co-op advertising program, which includes the following deliverables for both the builder and their vendor partner. The NewHomeContent team handled every aspect of this production, from concepts to the final deliverables. Our job was to make this as painless as possible for all involved and based on the client's response, we knocked it out of the park!
“I just can’t say it enough, I’m just blown away! I feel like this is such a great start to something great with other vendors in the future!”
Danielle Younger
Younger Homes
Asset #1
A promotional video for the builder. Focusing on the home and/or community. In this instance the builder chose to promote their company and the custom home they had just built. Appropriately, this builder chose to be on-camera. For larger builders we recommend a company marketing representative or a division president to be on-camera. Note that near the end, the builder seamlessly mentions the contributing sponsors as a thanks for their participation in this project. Both the builder and the vendors can use all of these videos in any way they wish. This longer version was then divided into shorter vertically formatted versions for social media.
Asset #2
Vendor Testimonial. After the builder was interviewed, we then took the time to get a sincere testimonial for each of the sponsors. This is part of the deliverables promised to each sponsor as part of their participation, but again these videos are of use to both the builder and the sponsor, making it truly a win/win.
Asset #3
A vendor deep dive video. This video allows the vendor to promote their product directly to the consumer through the lens of the builder. Not only are they in the builder's home, but all of these segments will be distributed via the builder's social media, further solidifying their relationship to the builder in the customers eyes.
Asset #4
Inclusion in the builder's 3D Matterport tour. Not only does the builder receive a Matterport tour as part of the package, each of the three sponsors are featured with up to five hot-spots within that Matterport Tour. Matterport tours have become one of the first stops a potential customer visits when exploring a builder's listing, making these hot-spots front line exposure. Again being seen as a trusted partner of this builder.
Asset #5
Shared Social Media exposure. All of the video segments will be shared via both the builder and the vendors social media. From a builder perspective this represents three media distribution channels they would normally not have access to. From a manufacturer standpoint, not only are they getting the additional exposure from the builder, they are once again solidifying their partnership with the builder in the eyes of the consumer.
Asset #6
Shared Rights. Both the builder and their vendor share full rights to use this commercial quality footage as they wish. including re-edits and access to raw footage. No additional fees are imposed.
Additional Builder Assets
Because this is a "Go-to-Market Asset Package" The builder also receives the following assets as part of their deliverables, ensuring that everything they need to bring a new home to market is covered via their vendor relationships.
Still Photography
Still photography is an area where builder's need to be very selective and often have their own preferred photographers. That is why although the cost of photography is covered via our "Go-to-Market Asset Package" we encourage the builder to use a photographer of their choosing.
Drone Photography
Because we are already shooting drone video for the builder promo video, it just makes sense to include a separate drone video and drone stills as part of our final deliverables.
Go-To-Market Asset Package Summary
This program was designed to be truly a win/win for both the builder and their vendor sponsor. Rather than just handing builders a check, we have created a way for the vendor to receive tangible assets that they can use in their own marketing efforts. Most vendors will likely create one if not many videos on their own this year, why not produce one that also helps their builder partner succeed? To summarize, below is a list of what each party receives.