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Video Production
Solutions for today's builder
Our video solutions are divided into four categories that make sense for today's new home builders. What needs to be handled at a Corporate level vs Community level? What type of video do I need for Social? Are Commercials still a thing? They are! Its all here in an easy one-stop-shop.
MEET OUR DIRECTOR
BRAD SMITH ran the video production division at BDX for over 18 years. Producing and directing everything from a building industry direct response TV program to high-end corporate and commercial work for some of the nations top builders.
Additionally, Brad built a national network of video professionals that help facilitate cost effective production in any US market. NewHomeContent relies on this same vetted network to provide production services to meet any budget.
Brad will travel for much of the coporate level production, but to be able to offer production services to meet any budget, a national network is a must. To learn more about what Brad has done both inside and outside the building industry be sure to check out: BradSmithDirector.com
CORPORATE PRODUCTION
These are the kinds of videos that are normally addressed at a corporate level. All videos in this range are shot with our Director on-site with a local crew.
Builder Story: This is where we get the founders on camera and tell your customers who you are why you are great. Discuss company history, philosophy and include some happy customer testimonials, this is your chance to shine.
Process Videos: These videos will help your customer feel more comfortable during the build. From the mortgage process to the design center and through the entire build. Process videos provide an overview so your customer will know what to expect when they are expecting a new home.
Although we have produced several builder story videos, we felt this BHI video had a unique approach and is the kind of thing more builders should do.
We produced this video for Pulte Homes and it's a great example of what can be accomplished with in-house talent.
In order to get all sales reps at a builder on the same page with a new app, we created this quick how to video.
Employee Training: Seems like every year there is a new internal process, sales approach or on-boarding feature that needs to be relayed to employees in a concise and uniform fashion. Creating training videos is a great way to keep everyone on the same page.
Customer Education/USP: What is your Unique Selling Point? What is that corporate messaging that you feel is important for everyone to know? Do you offer multi-gen homes? Energy efficient or Smart homes? Maybe you want to promote the idea of new vs used? Educating Customers should be a top priority at a corporate level.
A few years ago Coventry Homes wanted to promote their new GenFLex homes. We created this fun video along with a number of other USP videos as part of a series.
Want to learn more or get started with Corporate video?
COMMUNITY PRODUCTION
These are the kinds of videos that are normally addressed at a community level. All videos in this range are shot via our national network of vetted proffessionals and edited in our offices in Austin, TX.
COMMUNITY PRODUCTION
These are the kinds of videos that are normally addressed at a community level. All videos in this range are shot via our national network of vetted professionals and edited in our offices in Austin, TX.
Community/Amenity Tour: Whether it's drone, glide-cam or interviews based, every community needs a video to show off the amenities.
Model Home Tours: Thesre are literally dozens of ways to approach a model home tour. We have done everything from testimonial videos to steadi-cam walkthroughs. What type of video tour you choose depends on your specific need, but there is no doubt, every model home needs a video tour and we can help you every step of the way.
Surrounding Area and Coming Soon: This is an area the most builders tend to neglect, if you haven't got a model built, create a video about the surrounding area, what will it be like to live there? Where's will I shop? Where will I get my haircut? Why would I want to live in this part of town? Coming soon videos are also a great way to spell out what they have to look forward to.
Want to learn more or get started with Community video?
This Amenity tour also tells a great story, it starts with a bit about the local area, then moves into the community and finally the Amenity center. Overall a great overview set to music.
This example from Winchester homes, demonstrates a great combination of model home footage combined with testimonial and sales rep interviews.
Tanner Communities needed to educate medical personnel that were moving to their new community to work in a nearby hospital, this pre-build overview was just what they needed.
PRODUCTION FOR SOCIAL
Social media content is an ongoing concern. You need to keep it updated, but becase it's needed so often, it can't cost an arm and a leg. At NewHomeContent, we've heard your call, offering two Social Media video packages to meet your needs. All videos in this range our shot via our national network of independent film makers. Then edited and delivered directly to you.
Model Home Tour
Model Home Tour For Social: This type of content is not hard to shoot. It's normally done with a cell phone, but someone needs to shoot it, edit it and post it. Some builders use onsite sales people for this, with mixed results. It does take some photography knowledge and your onsites should really concentrate on selling homes! That is why we are offering a model home walkthrough, edit and raw footage to use in other edits for social at a price that makes sense for you.
User Generated Content: Put a face on it! With the popularity of TikTok, Instagram and others, consumers have become accustomed to real people showing their face in a more intimate fashion. That is why we created a reasonably priced UGC option. Using actors who are familiar with this type of presentation, they will talk about your website, your community, model homes or whatever you wish.
Want to learn more or get started with Social video?
UGC Content
CTV COMMERCIALS
With the advent of CTV, TV commercials are back and better than ever. Streaming services have opened up an entirely new venue for ads that are highly targeted, geo-fenced, measurable and achieve great results! We do have a placement package for these types of ads in our social media offerings. However, you first need to get the spots produced. We can handle it!
Want to learn more or get started with CTV Commercials?
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